?107% LONGER LASTING HAIRCOLOR: Clinically-proven to extend the life of haircolor. ?1ST HEALING TREATMENT FOR TRAUMATIZED HAIR: Revolutionary formula heals over-processed hair. ?1ST PRODUCT WITH COLOR ATTACHMENT TECHNOLOGY: Revolutionary formula improves color uptake, deposition and adherence. ?FULL SPECTRUM COLOR PROTECTION: Shields all haircolors from the environment. ?TRIPLE UV COLOR PROTECTORS: UVA/UVB color guards to prevent damage and fading. ?AROMA: Pleasant floral fragrance.