Back to Black "Ready to Use", by Animology, is a vitamin and conditioner enriched shampoo that will help enhance the color and radiance of your black dog for a long lasting healthy, high gloss shine. This shampoo has Animology "EASY RINSE" technology that keeps washing time to a minimum and built in Conditioners and Pro-Vitamin B5 that help improve the health, strength and condition of the coat. Animology is a multi-award winning range of products having been voted "Best Pet Product 2010" and "Best Grooming Product 2012" in the UK. Animology is also the Official Shampoo and Spray Range of Groom Team England. Trusted and used by professional groomers, award winning show dog owners and millions of pet owners around the world, you can rely on Animology to take good care of your pet. Instructions for Use: Wet dog with warm water, rub in from the neck down, for best results leave lather on coat for approximately 5 minutes then rinse thoroughly with clean warm water. (Repeat if necessary). Dry with a towel or hair dryer. Avoid contact with eyes, ears, nose and other sensitive areas; if this occurs, rinse with water.