For their new album Echo Ono the three brothers who make up Pontiak conceived of recording an expressionistic record. They imagined it as a color project, painted through music, favoring the traditional form of the song to explore texture and color. Recorded at their farm studio in the heart of Virginia, Van, Lain, and Jennings rotated between their respective instruments and engineering duties. They treated the recording equipment as another instrument, placing just as much importance on the sound leaving the amps and drum skins as the sound written on the tape. If it wasn"t as colorful and tangible throughout the entire songwriting process it was unacceptable. While previous Pontiak albums had been approached more loosely as snapshots of a specific time, focusing on the current songs, and their current energy, Echo Ono is different. It was conceived of as an album. Instead of recording hours and hours of songs and then fitting the best pieces together, careful attention was paid to the narrative of the album and the structure of the songs as well as how each directed that narrative. What was left to chance was what would happen when the band pushed these structures to the extreme in performance and volume. No distortion or overdrive pedals were used. If an amp started to act unpredictably, they turned it up. If a speaker started rattling, they pushed it. Music so loud it produces physical vibrations in your chest. Echo Ono feels like a complete whole, as well as their most concise and direct album to date. LP version features alternate cover artwork and is packaged in a gatefold jacket with artworked inner sleeve and free download coupon.