Learn strategies and suggestions about how to increase the value of your company"s intangible assets, in particular, your employees. A knowledge based company"s intangible assets are its": people, customers, reputation, intellectual capital, ideas, and time. All of which are the essence of its value. Yet those items don"t appear on its balance sheet, explains consultant Lisa M. Aldisert. Her book, Valuing People, offers business decision makers advice on how to increase the value of their companies" most important intangible assets, to stay ahead of the competition and to attract, retain, and motivate top people. In the process, other intangible assets also will appreciate such as over time, increasing the net worth of a company, whether publicly or privately held.