3Great speeches are great because they say great things. Speeches that consist merely of the stringing together of pretty sentiments are not great.And never live.2An enduring gem of speech writing wisdom tells us that 3people don1t care how much you know unless they know how much you care.2 In Simply Speaking, bestselling author, columnist and Presidential speechwriter Peggy Noonan shares her valuable experiences from years in the White House speech writing trenches, offering specific techniques, fascinating anecdotes, and professional secrets of the trade. Anyone called upon to get up and speak before a group of people-from a Fortune 500 shareholders1 meeting to an anniversary dinner-will reap rich and lasting benefits from Noonan1s sage, witty, and incisive advice. We all want to give the best speech we can, and Noonan helps us do just that by demystifying a wide range of topics, including:? Finding your own authentic voice? Using logic to move your audience? Respecting simplicity and clarity-big ideas need small words? Strengthening your speech with a vital element: humorSimply Speaking draws on the best examples to help us create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative speechwriter1s bible for the new century.