The first book on early collectible Disneyland and Walt Disney World souvenirs is now available. It covers pre-opening, opening day, and historic theme park merchandise. Over 2000 items are shown in full color along with eBay and other auction pieces realized; dealer show sales; and cost of items purchased to be included in the book. The story of how key people established a new character merchandise licensing system exclusive to Disneyland is told in the words of the people involved the same people who moved the theme park merchandising operation to Florida once Walt Disney World was being prepared to open in 1971. This is the greatest collection of exclusive merchandise sold in the park and licensed for national retail stores that wanted to cash in on the publicity generated by Walt Disney on the weekly Disneyland TV show.