Goldwell Style Sign Roughman Matte Cream Paste is a high performance sculpting paste ideal for all hair types. Infused with Goldwell"s unique Flex-Shine Technology, Style Sign Roughman Matte Cream Paste provides superior styling control with a radiant shine. Delivering a long-lasting, flexible yet strong hold, this luxurious cream paste improves the manageability of even the most stubborn of hair types and effortlessly smoothes hair into place. To Use: Apply to towel dried or dry hair. Style as desired.