In a changeable global marketplace, the key competitive advantage of the future will be the ability to innovate Many companies are confronted with continuous changes in the environment with respect to markets, competition, technologies, regulation and social values. These changes influence their competitive position and make innovation one of the most important activities to sustain and develop market position. The Age of Innovation shows how knowledge about the dynamics of the innovation process can lead to competitive advantage and how it will create value for your company, including its shareholders, customers and employees. About The Author Felix Janszen is Professor in Management of Technology at the Rotterdam School of Management. Prior to this position he worked as a Director of Research and Development within the pharmaceutical industry. He is the author of several published articles on the management of innovation. The primary focus of his work is in modelling the innovation process and developing tools that support the management of new product and business development.