A Primer on Licensing, Second Edition is the only book you"ll need to get your licensing program off to a fast, definitive start. This fact filled book leads you step by step through: Trademarks and service marks, Program goals, objectives and management, Collection of royalties and record-keeping, Negotiating the license agreement, Enforcement of rights, and Expanding into the international marketplace. A Primer on Licensing, Second Edition includes standard updated forms every licensing administrator needs: Licensing Agreement, License Inquiry Form, Sales & Royalty Report, Infringer Report, and Cease & Desist Notice.