Basic Marketing: Principles and Practice

Price 7.84 USD

EAN/UPC/ISBN Code 9780304332212
Brand Cengage Learning Emea
Author
Producer Cassell
Pages 464
Year of production 1997
Binding 170x245

Focuses on the interplay of academic and practical knowledge needed to understand and apply marketing techniques. This edition has extended coverage of strategy and development, technology and innovation, environmental and ethical issues and service marketing. An ELBS/LPBB edition is available.