The project of raven haired hustler Sukie Smith, Madam make music for outlaws, cowboys and glamour girls. Think Portishead, Velvet Underground, Nick Cave, Townes Van Zandt, Madam conjure a magical and dangerous world of lost highways, dying love, whiskey-soaked mistakes and cigarette-smoke philosophy. ú Inventive yet familiar, stamping all over 3-chord banality - Madam project a musical honesty and fragility against a stunning visionary backdrop of Lynchian dreams and shattered Americana.beautiful, twisted, confessional late-night conversations soaked in bar-fly brilliance. ú Assembling a posse of pale riders to form Madam, Sukie Smith finally has a group of hired hands to perform her songs live. Dark, maudlin widescreen vignettes are what make up the album "In Case Of Emergency". An atmospheric filmic quality resides on this extraordinary debut.