"If your book can"t be found, it can"t be bought!" Keywords are the most powerful but least understood tool for selling more books. And not just a few more, but tons more! If your book can"t be found, it can"t be bought. But if you take the time to pick the very best keywords, you"ll see your sales increase dramatically. Using the correct keywords when you self-publish your book is vitally important to the success of your book. However, it"s an easy process and doesn"t require much more than about a half hour of your time and a little bit of creativity.