In a world where just about every corporation is going greener and more socially responsible, and where many have found that building a better world and building a stronger business indeed go hand in hand, it is time for scholars and managers alike to explore the impact of sustainability action on the workforce and people; that is, to study exactly how the quest for sustainable value affects the human side of enterprise. If, as Aristotle observed, we are what we repeatedly do – and if much if not most of our waking lives is spent in the context of organisations – then what happens to us when we are engaged in organisations that are leading and breaking the sustainability barrier?