Flicks & Clicks" gives you a step-by-step guide to developing a multichannel selling business, illustrating key points with real-life examples. The reader is taken through the journey of planning websites and catalogues, from developing the pages to writing compelling sales copy, exploring the mysteries of branding on the way. Flicks & Clicks also explains how testing is the bedrock of ongoing success and gives lots of practical suggestions and ideas to try out. Whether you"re a start up wanting to learn the basics, or an established retailer looking for information on best practice, Flicks & Clicks is packed with tips, tricks and insider secrets to give your multichannel retail business a competitive edge for years to come. Flicks & Clicks is endorsed by Drayton Bird, author of "Commonsense Direct and Digital Marketing" with a foreword by Nigel Swabey, Chairman of Scotts & Co. The author, Mel Henson, is an award-winning strategist and copywriter and head of leading UK copywriting agency Words that Sell.