At a time when it is critical to many plastics processors to add value to products, colorants are an essential part of the additives repertoire. Plastics are often processed at very high temperatures and shear, and products are exposed to heat and light. Colorants must tolerate these conditions to function adequately. This Review provides practical information for plastics processors with regard to colorant selection and the range of products and effects available. The review is accompanied by around 400 abstracts from the Rapra Polymer Library database, to facilitate further reading on this subject.