Organix Brazilian Keratin Therapy 30 Day Soothing Treatment is an exclusive, high potency, keratin complex that penetrates the hair cuticle with keratin proteins along with rich coconut oil and avocado oils to smooth the cuticle for straight, strong tresses. This easy to use, revolutionary, at-home salon treatment eliminates up to 95% of curl and frizz, plus cuts blow drying time by 75% for up to 30 glorious days.* Transform your hair into silky smooth locks with this exclusive blend of coconut oils, keratin proteins, avocado oil and cocoa butter. *Results may vary depending on the texture of hair.