What Makes Amplified Gold 100% Whey Protein Advanced the New Gold Standard?The premium formulation of Amplified Gold 100% Whey Protein Advanced begins with the very first ingredient listed on the label - Whey Protein Isolate (WPI). By using WPI as our leading protein source, we"re able to pack 24 grams of our fastest acting lean muscle-building protein and filter out impurities to provide you with clean performance fuel that has significantly less cholesterol, sodium and fat levels. We know that every ingredient counts - that"s exactly why this amazing-tasting performance fuel has up to 38% more branched chain amino acids, plus key enzymes and vital nutrients to maximize amino acid absorption. We demand superior quality every step of the way, and that"s exactly what makes Amplified Gold 100% Whey Protein Advanced the new gold standard.The Proof is in the Protein, and Then Some...Think ordinary whey protein is good enough? Think again. Amplified Gold 100% Whey Protein Advanced serves as proof that our top priority is delivering you amazing-tasting, advanced performance solutions.24g Cross-Flow, Ultra and Micro-Filtered Whey Isolate Complex for fast-acting premium performance protein with significantly less cholesterol, sodium and fat levels.Higher Protein Percentage (24 grams of protein, 7% protein by weight) to maximize lean muscle during the critical post-workout window.Ultra-Filtered Whey Protein Concentrate that goes through a 10-step ultra-filtration process to deliver you super-clean recovery fuel.Hydrolyzed Whey Peptides for superior absorption and nutrient uptake.5.5g Branched Chain Amino Acids for advanced recovery and performance.4g Glutamine and Glutamine Precursors to maximize muscle recovery with this vital amino acid that is important for hydrating and fueling muscle cells, plus maintaining proper absorptive function in the digestive system.100mg Digestive Enzymes with Aminogen® and Lactase that work to improve nutrient breakdown.