Joico"s leader Sara Jones is a 30+ year veteran in the salon industry. She began her career as a hairdresser and soon transitioned from "doing hair" to "teaching hair" as she became an educator for a leading product company. Her strong skills and leadership capabilities advanced Sara"s career quickly, eventually holding top executive positions with several major manufacturers. Given her hairdressing background, Jones has a unique perspective on what salon professionals and their clients are looking for from a product company. "At Joico, we believe we must provide the utmost in quality products and education. Equally important is our commitment to support our industry with integrity, honesty and passion. Our company Mission and Core Values are expressed as such", says Jones, adding "our mantra says it all... "All for the love of beauty". From the stylist behind-the-chair who"s passionate about revealing the potential of every person"s individual beauty to the client who walks out of the salon and into the world with a bold new look and confidence, Joico gives you the power to transform hair and transform people. An intensely hydrating moisturizerer for all hair types needing moisture and reconstruction. Marine botanicals, Sea Kelp, Brown Algae and essential minerals restore the hydrolipidic barrier and prevent dehydration. After just one use, this exceptional moisturizer will detangle your dry hair as it hydrates and strengthens. Your hair will become smoother and respond to styling better with greater fluidity.