What is it: A temporary color touch-up spray * Who is it for: Anyone who wants to cover their roots in seconds. * How do I use it: Shake well before use. Make sure to use on dry, styled hair. Hold can four to six inches away from your hair and spray roots in a light steady stream. Just a little spray around the hairline and part is all that"s needed. Let hair dry for a few minutes before touching. * Why is it different: Root Concealer delivers temporary, convenient color that can be used anytime and anywhere. With a pinpoint actuator and a precise delivery system, color goes exactly where it"s needed and nowhere else. As easy to use as hair spray, Root Concealer sprays in a narrow pattern for even, effortless accuracy. In a matter of seconds, roots and grays become non-existent, and the color stays in place. The four shades, mixed by Rita herself, will cover and match almost any hair color in the world.