For Smartphones, most tablets (10"approx.) and e-readers such as iPad and Kindle, elevate is designed to hold your device simply and effectively. Made from SoftGrip material elevate will stand on virtually any surface - hard or soft and will hold your device in vertical and horizontal positions. The unique non-mechanical, SoftGrip design, means ‘NO MOVING PARTS’ with nothing to break, crack, or shatter! Whether you’re watching a movie on an airplane, reading a recipe from the kitchen worktop, keeping organized at the office, surfing the web, playing games, or just needing a safe place to cradle your tablet, elevate is the perfect partner for your device.