An attention-grabbing assortment of quotations, music lyrics, cartoons, art, poetry, newspaper and magazine readings, fiction, and non-fiction chapter openers reinforces the material in a fun way, while also providing quick starting points for classroom discussions. * In-text, hands-on activities help instructors illustrate how important course concepts relate to every student"s life and experiences. Activities such as the Invitation to Insight and Skill Builder exercises are assignable as homework. * The integrated technology package makes it easy for even the busiest instructors to design assignments, create learning opportunities for students, and help students access current information.