When dry the soft microfiber absorbs sweat and wicks moisture away from the skin * To activate cooling technology Get it soaked wring out excess and snap three times * Typically the towel cools for up to 2 hours when wet To reactivate simple re-wet and re-snap the towel * Proprietary wearable cooling fabric Wear around your shoulders neck head or other hot zones to help you feel cool and go harder * When wet cools instantly to 30° below average body temperature