Reviewers consistently praise the clarity, comprehensiveness and practicality of this text. * Updated examples and illustrations provide effective models for a variety of purposes (i.e., media fact sheets, email, position papers, media kits, and media pitches). * Expanded coverage of issues of multicultural sensitivity in Chapters 2 and 3 gives students more opportunities to learn how to be appropriate and responsible in public relations matters. * End-of-chapter exercises guide students through real-world examples of public relations in action to demonstrate and expand upon chapter topics, asking them to practice what they have learned.