UltraDEX Low-Abrasion Toothpaste is a clinically proven formula that was created by a Professor of Dentistry for dental professionals and is used and recommended by them. The intelligent iQ+ ActiveOxi Technology within UltraDEx works with your natural oral pH level to release the appropriate amount of active ingredient to meet the individual needs of your mouth. UltraDEX Low-Abrasive Toothpaste is clinically proven to whiten teeth within 14 days by gently oxidising organic stains to reveal the true brightness of your teeth. The toothpaste has a low RDA (Relative Dentin Abrasivity) of 53 to help ensure it does not erode tooth enamel. UltraDEX 75ml low-abrasion toothpaste is a clinically proven formula;Whitens teeth within 14 days;eliminates bad breath;Helps prevent tooth decay, gum problems and plaque;100% free from alcohol, harsh abrasives and colouring. The advanced technology is also clinically proven to prevent bad breath by eliminating, not simply masking, odour-causing Volatile Sulphur Compounds (VSC) for all day fresh breath confidence. Directions for use: Use twice daily. For best results follow with UltraDEX Daily Oral Rinse. Money Back Guarantee. Suitable for Vegetarians and Vegans. Active ingredients: iQ+ ActiveOxi Technology powered by Stabilised Chlorine Dioxide and Sodium Fluoride.