Aveeno Daily Moisturising Body Lotion Is Fast-Absorbing, And Helps To Prevent And Protect Dry Skin, Leaving It Feeling Soft, Smooth And Naturally Healthy Looking. It"S Gentle Enough For Everyday Use And Can Be Used On Sensitive Skin. The Power Of Oatmeal: Naturally Active Colloidal Oatmeal Has Several Powerful Properties In Helping To Manage Dry Skin. Moisturises Skin: Oat Proteins Leave A Protective Barrier On The Skin, Which Prevents Water Loss To Help Maintain Moisture. Cleanses Dry Skin: Oatmeal Milled Into An Ultra-Fine Powder Will Adhere To Dirt And Oil On The Skins Surface, Which Can Then Be Gently Rinsed Away, Helping To Cleanse And Relieve Dry Skin. Soothes Dry, Irritated Skin: Colloidal Oatmeal Combined With Skin Protectors Has Been Proven To Relieve Dry Skin And Associated Itching.