Little Champ baby rugby ball was originally designed by a dad for his daughter. It is now selling internationally. The concept was simple, dad wanted to develop a toy he could enjoy with his little baby. He loved sport, so he started to design sports themed toys for the whole family to share. Little Champ toys have since been short listed for Toy Design of the Year award. They includes lots of special features that squeak, squash and rattles. It has a cheery face and the combination of black and white are popular in the early years. It can sit upright with your baby, providing fun entertainment.