This accessible text introduces the key elements of a discursive approach to psychology. This focuses on how discourse - naturally occurring talk and text - can be studied and understood as the accomplishment of social action. Building on discourse analysis, the authors present an integrated discursive action model which leads to a radical reworking of some of psychology"s most central concepts - language, cognition, truth, knowledge and reality. The implications of a discursive perspective for such topics are explored alongside a sustained argument against the perceptual-cognitivist emphasis that currently dominates psychology. A particular theme is the reconceptualization of memory and attribution. The authors exam