Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or exceed annual fundraising goals through sponsorships.Important topics covered include:Sponsorship guidelinesBusiness alliancesBenefits for corporate sponsorsDirect mailPartnerships and collaborationSponsor recognitionDos and Don’ts with sponsorshipsEffective CommunicationSponsor benefitsPrioritizing funding needsPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.