This book features the leading personalities that helped create the legend of "Swinging London", arguably the most significant city of cultural creativity in the world. Placing the history of photography at the centre of pop culture during this period, the book highlights the artists - Cliff Richard, The Kinks, the Rolling Stones, Dave Clark Five, Lulu, Bob Dylan, Dusty Springfield, Led Zeppelin, T-Rex, The Who and many more - whose music, performances and looks made them the leading icons of their time. "Beatles to Bowie: the 60s Exposed" illustrates how different photographers explored new creative opportunities and outlets and had a major impact on how British musicians were seen and understood. A new wave of young photographers - including Fiona Adams, David Bailey, Michael Cooper, Gered Mankowitz, Jean-Marie Perier, Philip Townsend and Robert Whitaker - worked alongside established names, such as Cecil Beaton, and absorbed aesthetic and commercial influences which changed the cultural status of their work. With 300 illustrations, including items of ephemera, over seventy musicians and singers, and the work of more than sixty photographers, this book presents the first in-depth overview of pop portraits in the 1960s. It is published to accompany a major exhibition at the National Portrait Gallery, London, 15 October 2009 - 24 January 2010 and its tour to Laing Art Gallery, Newcastle-upon-Tyne, 6 February - 18 April 2010 and Norwich Castle Museum, 8 May - 5 September 2010.