Building on his acclaimed work How to Use Web 2.0 in Your Library, social media guru Bradley explains exactly how libraries can get the most out of the gamut of social and real-time media technologies available. Chapters describe innovations like social networking, presentations, social search engines, Twitter, and Web 3.0. Illustrations guide readers through each step of creating a range of resources, and a companion Web site, including podcasts from the author, keeps readers up to date with this fast-changing area.