Do your marketing efforts make a difference? Prove it. Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through alternative measurement methods. A Marketer"s Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts provides all the tools you need to confidently measure healthcare marketing results. Exclusively focused on measuring marketing results in healthcare campaigns including: Integrated marketing Social and new media Online marketing Patient experience Physician relations Branding Public relations Direct to consumer marketing Consistently demonstrate the value of your healthcare marketing with: An easy, five-step system for measuring the results of your marketing activities. A long-term marketing measurement discipline that will give you the ammunition you need to defend and even increase your budget. Case studies from five health systems who successfully measure their marketing efforts. An answer to the ultimate push back question: How do you really know your marketing made a difference?