This brand-new sourcebook tackles a subject that has become particularly trendy in today’s collectibles market—advertising memorabilia. From tin boxes and ashtrays to cigar cutters and tip trays, the Kovels take us on a historical journey that goes beyond the classic antique Coca-Cola signs we think of as antique advertising. We travel from original Woolworth & Co. signs and Wrigley"s Doublemint chewing gum tins all the way to Levi"s advertising posters. This first edition of Kovels" Advertising Price List: •Defines commercial packaging, company advertising, and country store memorabilia as a collectibles genre •Offers detailed descriptions and current price listings for everything on the market.