Quality is a journey. A series of many events that when added together culminate in a culture that has the ability to attain and sustain levels of performance that make your customer enthusiastic about your product, your employees passionate about their jobs, and your shareholders excited about the return on their investment. This book will review not only the knowledge and engineering of quality, but also the wisdom of application. It provides a guide or roadmap to the creation of a comprehensive plan that combines the many tools and strategies that will allow any company to take a quality leadership position. The last portion of the title, Quality3, helps explain some of the details of the journey : Structure (5C s), Strategy (Focus and APAT), and Leadership.