SUCCESS CAN BE YOURS WITH ZIG ZIGLAR"S HOW TO BE A WINNER You know what it means to be a winner. Now find out how to become one. You have the potential. But you need that powerful lift that can vault you over any obstacle: a winning attitude. Your talents and skills are inert without a winning self-image to activate them. "Attitude is more important than aptitude," asserts Ziglar as he leads you to think and feel like a winner. Winners are not born - they"re made. You can train your mind and body for high performance by applying Zig"s formula to your everyday life. As you gain a winning edge, you"ll be able to: Find the positive in people and situations Change bad habits Set goals Have more rewarding relationships How to be A Winner is so motivational and inspirational that you"ll want to listen to it again and again. This powerful program will revitalize you whenever you are down.