Ideas have consequences. Whether or not you"re aware of it, your actions are very closely linked to your ideas. And the more powerful those ideas are, the greater their impact on your behavior. That"s why it"s so important to understand what true success is all about--because most of us spend the majority of our time, resources, and abilities trying to achieve success as we understand it. In HOW TO SUCCEED WHERE IT REALLY COUNTS, Doug Sherman and Bill Hendricks present a clear and relevant definition of success, along with dozens of exciting ideas on how to achieve it. Some of those include: **Three decisions to prepare your for success; **Four freedoms that accompany true success; **Four characteristic values of a successful person; **Three principles to help you manage your time; and **Three precepts to help you govern your money. Though the trappings of worldly success (status, wealth, power, position, beauty, etc.) are not wrong in and of themselves, the pursuit of such things leads only to emptiness, anxiety, and frustration. But when we purpose to succeed where it really matters, we gain a genuine satisfaction with our accomplishments, a refreshing concern for others, and a sense of self-acceptance that does not hinge on society"s approval.