Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs, and regulation in the world markets. Designed to to fill this need for professionals and students, the book takes a thorough and critical view of the process in 21 countries on four continents. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following:form of governmenthistory of regulation along with current operating regulation systemsroute/manner in which cases are brought forward to regulating bodiesadvertising codes, if any, and how they workamount of money spent on advertising by yearconsumerism and its role in advertisingspecific regulation of advertising to children, health advertising and tobacco advertisingsanctions and control of advertising found inadmissibleposition of commercial speech in country--if any.Countries include Argentina, Australia, Brazil, Canada, Chile, China, Hong Kong and Taiwan, Colombia, Denmark, France, Germany, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter"s contributing author is a known expert in advertising with a particular insight on that country"s language, culture, and advertising industry.