Why are some businesses more successful than yours? The most successful businesses in the world don"t have complicated secrets to their success. They have one simple thing that draws success to them magnetically: a well-defined sales strategy. Jill Slupe, founder of sales acceleration firm Verde Martin, has successfully led businesses to sales growth for more than two decades. Rule of Thumb: A Guide to Sales Strategy shares practical insights and methods you can use to accelerate sales in your own business and enjoy the success you desire. The book leads new and existing business owners through the sales process and lays the groundwork for a sound sales strategy that serves as a foundation for successful business. The chapters lead readers step-by-step through analysis of their own businesses, showing them how to create a plan to follow daily to reach their goals. Strategic and tactical exercises push the reader to create actual business strategies that drive revenue. Using this book, it"s easy to develop goals, create a mission and vision, then layer on marketing strategies, such as brand, positioning and channels. The ultimate step wraps it all up into systems that maximize sales. If you are looking for a way to command your sales process, Rule of Thumb: A Guide to Sales Strategy is the tool you need to transform your strategy, increase your company"s profit and blast through the obstacles that are holding you back.