This book shows you how to effectively apply proven direct marketing principles to the new world of business-to-business Internet marketing -- today"s fastest growing segment of online commerce. This practical yet forward-thinking blueprint for success is packed with examples and real-world advice. You"ll learn -- step by step -- five proven strategies for increasing profits by direct marketing to businesses over the Internet. Included with the book is a user ID and password necessary for accessing the companion Web site which provides up-to-the-minute Internet marketing news, updates to the book, expanded information, and other helpful online marketing resources. This book/Web site combination is unbeatable!