Business communication skills are essential to good management and this textbook covers aspects that affect the business community in a diverse and multi-cultural society. It is a guide to effective communication in business. The reader will find entries on general theory as well as cross-cultural, group and organizational communication. Entries are also devoted to capturing the essence without being pedantic or technical. There are entries on written skills in sales, marketing, advertising and promotion, on non-verbal communication, on the world of computers and electronic communication, and on communicating by way of economic, statistical or mathematical diagrams.