Starting and successfully operating a small business is more art than science. Naturally, many people wonder if starting a business is for them. Lessons learned in the trenches of small business startups and day-to-day operations help answer many questions. The purpose of this book is to help reduce the costs of starting a small business and increase the chances for success. No one can guarantee success, but you can improve your chances by learning how to do it. It’s very easy to get into an emotional and financial hole, but it’s difficult to succeed, especially when you have limited resources.