Have your K-Cup ready when needed with the self-selected fresh kept coffee. * Helps provide full-flavored coffee, with its gold tone filter. * Firm sealed container, which guarantees you an original and fresh taste. * Allows users to use their own gourmet ground coffee in a Keurig brewer. * Makes you cleaning experience "hassle free". Just throw it in dish washer, or just clean it with soapy hot water and rinse.