In 1992 the element see was planted. Our goal was simple, to be the best we could be in the most honest and ethical way possible. We joined together to elevate what we all truly believe in. * Today we continue to create the art, direction and message on a constant path to bring progress to skateboarding. We are more than a business; we are a family, all on the same journey for the growth within ourselves, element and all that surrounds us. * With over twenty years under out belt, one thing never changed; the desire to seek new adventures and ideas. We continue to find inspiration in everything around us.