The vast array of social media options present a challenge to today"s busy librarians: it"s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she enlarges her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults and teens use of social media impacts the libraryOffers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and schedulingAddresses the fine points of Facebook, comparing the various types of profiles and accountsGuides readers in the basics of crafting eye-catching status updates, and other social media best practicesShows how to manage and monitor accounts, including pointers on dealing with negative feedbackIncluding a bibliography of additional resources, Solomon"s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.