The BLOODHOUND Project is an international education initiative focused around a 1,000 mph World Land Speed Record attempt. The jet and rocket powered BLOODHOUND Supersonic Car will streak down the 12 mile desert race track on the Hakskeen Pan, South Africa in 2013 and 2014.To mark this event Corgi has created a miniature version of the BLOODHOUND SSC in its current livery.Corgi has been recognised as the market leader in die-cast toys and collectables since 1956 when the brand was launched as "the ones with windows". One of the most famous models created was the James Bond Aston Martin DB5 of which over 10 million have been purchased.