What is it: A revolutionary step toward beautiful, healthy, shiny hair. WEN cleansing conditioner replaces shampoo, conditioner, deep conditioner, detangler, leave-in conditioner, and even shaving cream. Want healthy-looking hair? Just say Wen! * Who is it for: All hair types. And those who love the refreshing, summertime fragrances of mango and coconut. * Why is it different: WEN cleansing conditioner is detergent-free, yet gently cleansing and moisturizing. * How do I use it: Cleansing Conditioner should be applied in four sections: crown, nape, ends on the right, and ends on the left. For hair above your ears, use a minimum of 12 pumps (three pumps per section). For hair above your shoulders, use a minimum of 16 pumps (four pumps per section). For hair down to your shoulders, use a minimum of 24 pumps (six pumps per section). For hair past your shoulders, use a minimum of 32 pumps (eight pumps per section). For hair to your mid-back, use a minimum of 40 pumps (10 pumps per section). For thicker or coarser hair, increase the amount of pumps in order to thoroughly cleanse the scalp and hydrate the ends. Please see FAQ tab for more specific information and approximate pumps per bottle.