Near elimination of performance inhibiting carbon deposits, dramatically longer plug life and limited warranty for the lifetime of the first engine the plug is installed in * DiamondFire electrode technology that creates a superior spark and resulting flame front extending further into the cylinder, producing more localized pressure * Significant potential power increase: > 6% to 12% (depending on engine class) * Significant potential fuel efficiency improvement: > 4% to 13% (depending on engine class) * Drastic potential emissions reduction when used in 2 and 4-stroke engines (after 50 hours): 58% CO emissions reduction, 42% hydrocarbon reduction