Conceptions and Misconceptions is a guided tour through the complex world of infertility treatments and clinics. Respected fertility specialists provide valuable knowledge to consumers about the proper diagnosis and treatment of infertility problems. They explore basic fertility enhancement methods, alternative treatments, and guide the reader through assisted reproduction techniques (ART). The book helps demystify the "alphabet soup" of ART procedures, such as IVF, GIFT, and blastocyst transfer. Readers will learn how to protect themselves from misinformation, false claims, and unethical practices in the "infertility industrial complex." They can also accompany a patient on her 30-day journey through a cycle of in vitro fertilization, discovering not only the physical but also the emotional impact of infertility treatment.