Jasper National Park is an international travel destination, world heritage site, and icon of Canadian identity. Although national parks occupy a prominent place in the Canadian imagination, we are only beginning to understand how their visual imagery has shaped and continues to inform our perception of the natural world, ecological issues, and ourselves. In Manufacturing National Park Nature, J. Keri Cronin draws on postcards, illustrated brochures, tourist snapshots, and other forms of visual culture to show how popular forms of picturing nature can have ecological implications that extend far beyond the frame of the image. Adopting an ecocritical approach to visual culture, Cronin focusses on four themes - wilderness, recreation, wildlife, and fake nature - to trace how park and government officials, railway companies, journalists, and environmentalists package Jasper as a series of breathtaking vistas where adorable-looking animals live. In the process, they sever the scenes from their larger contexts and mask the real threats to the park"s ecosystems. In telling the story of how various groups and the tourism industry have used photographic representations of national parks to shape our ideas about nature, this book sets the stage for a re-examination of protection policies and acknowledgment of environmental damage in national parks.