Marshall McLuhan pioneered the study of the media and is now making a comeback, despite the fact that he died in 1980. McLuhan was a professor of English who loved James Joyce, hated television, played himself in Woody Allen"s Annie Hall, and fired off ideas like a machine gun. If he were alive today, he would want to continue infuriating a world moving into the 21st century with 19th century perceptions. This book is described as a "documentary comic book" that explains his ideas but doesn"t take itself too seriously.