Value-Added Wood Products: Manufacturing and Marketing Strategies
How to boost product value to appeal to niche markets-where there"s less competition and more profit opportunity-is the focus of this profit-building guide for sawmills, plywood, panel and other forest product plants. This hands-on book shows forest product companies how to remain profitable in the face of rising threats from foreign and domestic competitors by adding direct value to their product line. Author Ed Williston demonstrates how to uncover opportunities for increased return in every phase of the business, drawing on his 40-plus years" experience in developing, manufacturing, and marketing wood products. Topics include: Analyzing the market for new products - Tailoring product specifications to use requirements - Low, medium, and high-capital cost business opportunities for value-added products - Readily available, low cost products - Training and motivating employees for value-added manufacturing.